Kentucky Off Track BettingKentucky Off Track Betting has provided off-track betting for entertainment for 13 years with four successful off-track betting sites in Kentucky. APS Communications was approached to create and establish an integrated marketing strategy for promoting and advertising to the targeted audience of current and new clientele.
Website Development
APS Communications developed a frequent visitor rewards program for Kentucky Off-Track’s Champion’s Club. The new Club Cards are plastic punch cards with three card levels, Silver, Bronze, and Gold. Each card is a new challenge with bigger and better rewards as the cardholder progresses. The Club Cards are an exciting way to encourage business and reward clients. Champions Club Program
Direct Mail Advertising
Print Advertising
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